Crop2Cash Farmer Marketplace and CashCard

Crop2Cash is a Nigerian agri-tech company that aims to give smallholder farmers financial inclusion, a financial identity and tools to farm better. Its website lists offices in Ibadan (Oyo State) and Kaduna and states that it has served over 500,000 farmers across 13 Nigerian states.

The platform combines the C2C Marketplace for agricultural inputs, the CashCard USSD wallet for farmers without smartphones, AI-powered farm advice delivered by phone callback in local languages, and an agents programme that recruits extension agents to onboard farmers.

• C2C Marketplace: access to quality agricultural inputs.
• CashCard: USSD-based digital payments and financial identity for smallholders.
• Farm Advice: AI-powered advice in local languages via phone callback.
• Input offers and coupons: promotions for farmers on inputs.
• Agents programme: extension agents recruited to work with farmers.
• National hotline: farmer support line referenced on the company blog.

A Vietnamese input distributor could use an agent-led marketplace model to reach remote buyers. A cooperative could adopt wallet-style payments and farmer identity records for input credit. Agri-programme sponsors could use callback advice for low-connectivity regions.

Reaches farmers who have only basic phones through USSD. Gives farmers access to quality inputs, offers and coupons in one marketplace. Builds a digital financial identity for farmers. The company reports over 500,000 farmers served in 13 states.

Many smallholders in emerging markets lack smartphones and formal financial identity, so USSD and agent-led channels remain important. Input retail and farm advice are being digitized together with payments. Vietnamese input distributors face a similar need to reach rural buyers through agents and mobile channels.

Offices in Ibadan (Oyo State) and Kaduna, Nigeria. A product launch dated July 2024 is listed on the website. Founding year not stated.