
1. Technology overview
Betterdata is a Singapore-based company (BetterData Pte Ltd) that builds programmable synthetic data technology so organizations can use and share data without exposing real records. The company states it co-authored Singapore's synthetic data guidelines with the PDPC. The founding year is not stated on the pages reviewed.
The platform combines a multi-model engine, including a Tabular Foundation Model, GANs, tree-based models and LLM-based generation, with differential privacy, PII redaction and audit reports. IRG handles multi-table relational databases. It can be deployed on-premise, air-gapped or on any cloud as a single hardened package. Named customers include the U.S. Department of Homeland Security and Kajima Corporation.
2. Highlighted features & specifications
- Multi-model engine: Tabular Foundation Model, GANs, tree-based SPN/ARF and LLM-based generation in one product.
- Differential privacy: Privacy guarantees with audits against reconstruction attacks.
- PII redaction: Removes personal identifiers from source data.
- IRG relational synthesis: Generates multi-table databases that keep cross-table constraints.
- Regulatory-grade audits: Reports supporting compliance review.
- Flexible deployment: On-premise, air-gapped or cloud as a single CIS-hardened package.
3. Potential application
Vietnamese banks can generate synthetic customer transaction tables to train fraud and credit models without exposing real customers. Telecoms and insurers can share relational datasets with analytics partners. Government units can create realistic data for cybersecurity exercises.
4. Benefits
Lets teams share and analyze data without exposing personal records. Built-in differential privacy and audit reports support regulatory review. Multi-table synthesis keeps relational structure across databases. Flexible deployment, including air-gapped environments, suits regulated buyers.
5. Market trends & opportunities
Banks and public agencies increasingly need ways to test and train AI without moving personal data across borders or departments. Data protection rules in Southeast Asia, including Singapore's PDPC guidance and Vietnam's personal data regulations, push buyers toward privacy-preserving synthetic data.
6. Other information
BetterData Pte Ltd, Singapore. Footer shows a copyright range starting in 2021. Page cites Gartner recognition and a DHS contract awarded in 2024-10 (company blog).
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