SimpleAI SAAM

SimpleAI is a Singapore-based company founded in 2023 by Roger Tan, Shim Youngjun and Bryan Sng. It provides AI agents that take over repetitive work in accounting, finance, HR and operations, and sells mainly to accounting firms and fund administrators. The domain simpleai.sg redirects to simpleaiworks.com.

Its flagship SAAM agent extracts data from invoices, bills and bank statements, classifies entries, reconciles transactions and prepares them for publishing to accounting software such as Xero and QuickBooks. It learns from corrections and history, and a plan mode lets accountants approve entries before posting. The site cites 200+ accounting firms as users.

• Data extraction: reads invoices, bills and bank statements.
• Classification: codes entries using custom prompts and historical transactions.
• Reconciliation: matches transactions against bank and ledger data.
• Publishing: prepares and pushes entries to Xero and QuickBooks.
• Plan mode: accountants review and approve entries before posting.
• Continuous learning: improves from user corrections.

A Vietnamese accounting-services firm could automate invoice and bank statement entry for many small clients. A Vietnamese group with a Singapore or Indonesian affiliate could shorten its monthly close. Fund administrators in the region could automate bank reconciliation.

A case study on the site reports days to close falling from 14 to 2 at an Indonesian group (PT Auxilium Perkasa Group CTO quote). Extraction, classification and reconciliation of source documents reduces manual bookkeeping. Accountants approve entries before posting. ISO 27001 certified. A free trial is offered.

Accounting firms in Asia-Pacific face staff shortages and rising e-invoicing requirements such as InvoiceNow, driving demand for AI bookkeeping agents. The company is pursuing acquisition-led growth in Singapore and Australia, with an Indonesian reference customer. Vietnamese accounting and outsourcing firms handle similar volumes of invoices and bank statements.

Singapore-based, founded 2023 (techcoffeehouse). US$5M seed plus US$10M debt facility reported 13 July 2026, after a US$500K pre-seed. Memberships: ISCA, SFAA, SBF. ISO 27001 certified. Other products: FUNDS, NOVA, IRIS, Opera.