Optable Agentic Audience Platform

Optable Technologies Inc. is a company headquartered in Montreal, Canada, that builds privacy-first data infrastructure for advertising. It describes itself as an AI-native platform with a human team assigned to each account, aimed at publishers, brands and agencies that need to use first-party data safely.

The platform includes Optable Audience with an Audience Agent and clean-room lookalike modeling, Optable Identity for cross-environment identity resolution, an Agentic Marketplace for publishers and buyers, and a Sales Agent. Customers shown include Unity, iHeartMedia, Triton Digital, The Globe and Mail and VIA Rail, with clean-room collaboration used by the last two.

• Audience Agent: builds sized audiences from first-party data.
• Clean-room lookalike modeling: extends audiences inside a clean room.
• ID Switchboard: resolves identity across web, app, audio and CTV.
• Cluster Intelligence: reporting on identity clusters.
• Agentic Marketplace: publishers package inventory and buyer agents book deals.
• Sales Agent: negotiates deals against publisher rules.

• Vietnamese retailers and e-commerce platforms matching loyalty data with media partners to measure campaigns.
• Local publishers packaging audiences and inventory for advertisers via agent-based marketplaces.
• Brands building lookalike audiences from first-party customer lists in a clean room.

• First-party data can be matched and activated without exposing raw customer records.
• Audiences can be built and sized by an AI agent and activated to ad servers, SSPs and DSPs.
• Cross-environment identity resolution covers web, app, audio and CTV.
• SOC 2 badge is shown on the site.

Advertisers and publishers are moving to privacy-safe, first-party-data-based targeting as third-party identifiers decline, and are starting to use AI agents for planning and buying. Data clean rooms are a common tool for this collaboration. Vietnamese retailers, e-commerce platforms and media owners building first-party data programs face the same shift.

Headquartered in Montreal, Canada; launched Audience Agent in January 2026; partnered with PubMatic in March 2026 and Goodway Group in April 2026; won AdExchanger Awards 2025 Best Identity Technology; named in Deloitte Technology Fast 50 Canada in October 2025.