Selfbook Direct Distribution Network

Selfbook is a hotel direct-booking and payment platform with a footer address in New York, USA. It addresses the high commissions hotels pay to online travel agencies by giving them embedded checkout, a booking engine and a network for selling private rates directly.

The Direct Distribution Network lists hotel rates without commission through three channels: AI search such as Perplexity, the PayPal app and Selfbook-powered hotel websites. Other modules include Native Direct (embedded booking and payment on hotel sites), Selfbook Layers (customizable booking engine) and Station (booking and payment orchestration). The site names Eden Rock St Barths and Le Pigalle Paris as case studies and lists partners including Sabre, SevenRooms and Oracle.

• Direct Distribution Network: commission-free private hotel rates sold via AI search, PayPal and partner sites.
• Native Direct: booking and payment embedded in the hotel website.
• AI Distribution: connection to AI-powered platforms such as Perplexity.
• Selfbook Layers: customizable booking engine.
• Station: hub for booking and payment orchestration.
• Payment methods: Apple Pay, Google Pay, PayPal, Venmo, Affirm and major card processors.

A Vietnamese boutique resort can embed checkout on its own website to lift direct bookings. A hotel group serving international guests can offer commission-free private rates to verified travelers. A luxury property can accept PayPal and BNPL to convert overseas guests.

• Zero-commission private rates reduce distribution cost compared with OTA bookings.
• Embedded checkout keeps guests on the hotel website to raise direct conversion.
• Support for PayPal, Venmo, Apple Pay, Google Pay and BNPL widens payment options.
• PCI DSS and GDPR compliance listed on the site.

Hotels are looking to cut OTA commissions and to appear in AI-assistant travel search. Direct booking plus modern payment options is a priority for independent and boutique hotels, including resorts in Vietnam and Southeast Asia that depend heavily on OTAs.

Footer address in New York, NY. Founding year not stated on the site. Partners named on the site include Forbes Travel Guide, Relais & Chateaux, Oracle, Sabre and SevenRooms.