Osmos In-Store Retail Media

Osmos, Inc. offers a composable retail media operating system that lets retailers run onsite, offsite and in-store advertising from one stack. The company's website does not state its founding year or headquarters.

The In-Store module combines a Retail Media CMS, a booking calendar, footfall analytics, physical media management and programmatic demand. Screens, decals, standees and end-caps become bookable inventory with floor CPMs, targeting and proof of play. Named retailers include MR.DIY, FairPrice Group, DFI Retail Group and Pick n Pay.

• Retail Media CMS: bookings, floor CPMs, targeting and IAB-aligned proof of play.
• Booking Calendar: schedules screens and physical placements such as decals, standees and end-caps.
• Footfall Analytics: sensor partners pair ad plays with presence signals within about 5 seconds.
• Programmatic Demand: routes programmatic and pDOOH demand under retailer-set floor prices.
• Osmos Stick: brings legacy screens online through HDMI.
• Sofie AI Agents: agents for media planning, reporting and inventory management.

A Vietnamese supermarket or home-improvement chain can monetise existing screens by selling slots to FMCG brands. A convenience-store chain can book end-cap and decal media by store cluster. A pharmacy chain can run footfall-verified campaigns.

Turns store screens and physical placements into sellable media inventory. Replaces manual USB-based content distribution with central scheduling and approval. Footfall-based verification and proof of play give advertisers evidence of delivery. Supports 50+ device types, including legacy screens through a plug-in stick.

Retail media is extending from retailer websites into physical stores, where screens and shelf media are monetised like digital inventory. Southeast Asian retailers with large store estates are starting to build in-store networks, and advertisers increasingly ask for proof of delivery and sales lift.

Website lists SOC 2, ISO 27001, GDPR, CCPA and DPDP compliance. Claims trusted by retailers in 11 countries; MR.DIY case study reports 1,200+ screens across 1,100+ stores in Southeast Asia.