Shoppermotion In-Store Analytics

Shoppermotion is an in-store analytics platform operated by Proximus Analytics S.L.U. The site states neither its founding year nor headquarters; the Spanish legal form and a Spanish-language site point to Spain. It tracks each cart or basket anonymously from entrance to till and matches the path with the receipt.

Positioning uses Bluetooth angle-of-arrival with ceiling antennas, with no cameras or apps. Modules cover retail media (offline campaigns, smart audiences, offline attribution), shopper insights, category analytics and an AI assistant. The site cites more than 100 customers in 30+ countries.

• Offline attribution: links screen exposure to receipts and incremental lift.
• Smart Audiences: builds audiences from in-store behaviour.
• In-store analytics: path, dwell and conversion by category.
• Perfect Store: monitors category and shelf performance.
• Shoppermotion AI: answers plain-language questions about store data.
• RTLS: indoor positioning for assets, logistics and personnel.

A Vietnamese hypermarket can prove screen campaign lift to FMCG suppliers. A grocery chain can analyse shopper paths between categories. A mall can track trolley movement for layout changes.

Measures in-store media from impression to purchase using receipt matching and control groups. Collects data without cameras, apps or personal data. Gives retailers audience and attribution data to sell to brands. Connects to Power BI and Tableau through a REST API.

Retail media networks are expected to prove incrementality for in-store screens; the vendor cites research that only 31% of retail media leaders are confident network revenue is incremental. Southeast Asian grocers and hypermarkets that add screens will need comparable measurement.

Legal entity Proximus Analytics S.L.U. Logos include Carrefour, Ahold Delhaize, SPAR, Coca-Cola and Unilever. Claims GDPR compliance and EU hosting. Founding year and headquarters not stated.