VisionR Scout

VisionR is a retail analytics company founded in 2017 in Dublin, Ireland, by Shane O'Sullivan and Oran Mulvey, with London and New York offices opened in 2025. It helps stores find dead spots, plan staffing, cut queue times and recover lost revenue.

The Scout is a plug-and-play in-store device that captures footfall, dwell, wait times, conversion, product engagement and buyer profiles, joined with EPOS data in a cloud dashboard. The site says no images or videos are stored. Customers include WHSmith, SPAR, Diesel and Harvey Norman.

• Scout device: plug-and-play camera device capturing shopper behaviour.
• Footfall and dwell: counts visitors and time spent by area.
• Conversion: store and category conversion joined with EPOS data.
• Queue and wait times: alerts on long queues.
• Shopper profiles: buyer and browser profiles.
• Live dashboard: real-time data with analysis by retail scientists.

A Vietnamese convenience chain can plan shifts from predicted footfall. A furniture or electronics retailer can find dead zones in large showrooms. A grocery chain can reduce queue abandonment.

Installs in a store quickly without infrastructure changes. Predicted footfall-to-conversion supports staffing plans for stores or departments. Live alerts let stores react to queues in real time. ISO 9001 and ISO 27001 certification since 2022 per the about page.

Store operators want measured conversion and staffing data similar to e-commerce analytics. Plug-and-play devices lower deployment cost for chains with many small stores. Convenience and grocery chains in Southeast Asia are potential adopters.

Founded 2017 in Dublin. Passed 100 million shoppers analysed in 2024; London and New York offices in 2025. ISO 9001 and ISO 27001 in 2022. Used in Ireland, the UK, Europe and the US.