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Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE
1. Technology overview
Zitcha is a retail media software company founded in 2021 by Troy Townsend and Jack Byrne, with press releases datelined Melbourne, Australia. It operates across the United States, APAC and EMEA and helps retailers run their own advertising networks.
The platform connects campaign planning, booking and delivery with a retailer's commercial data, so media decisions reflect margin, stock and category goals. It covers onsite, offsite, in-store and owned channels, and ZITCHAi builds plans from plain-language requests with human approval. Retailers include Coles Group, The Warehouse Group and Officeworks.
2. Highlighted features & specifications
- ZITCHAi: AI that builds media plans, checks inventory and suggests creative.
- Margin Manager: decisioning layer in beta that weighs margin in media choices.
- Inventory management: onsite, in-store and owned media inventory.
- Brand Hubs: self-serve space for brands.
- Offsite activation: Meta, Google Ads, Pinterest, TikTok and Snapchat.
- Multi-banner bookings: campaigns across retailer banners.
3. Potential application
A Vietnamese supermarket or electronics chain can launch an onsite and in-store ad network for suppliers. A pharmacy chain can sell sponsored placements by category. A marketplace seller platform can run brand self-serve campaigns.
4. Benefits
Media plans account for retailer margin, stock and category goals. Plain-language planning with human approval speeds campaign setup. Offsite integrations include Meta, Google Ads, TikTok, Snapchat and Pinterest. Campaigns are measured against product movement at the retailer.
5. Market trends & opportunities
Retailers across APAC are building their own retail media networks to earn advertising revenue from first-party data. Platforms are adding AI planning and social offsite reach. Southeast Asian chains starting networks can use packaged software instead of building in-house.
6. Other information
Founded 2021. Raised a A$15 million Series A led by VMG Partners in September 2024, after a 2022 seed round led by OIF Ventures. Retailers named in press include Coles, The Warehouse Group, Leroy Merlin South Africa and Ocado.
