Vidre+ Freshness Stickers

Fresh Inset S.A. is a company registered in Toruń, Poland, that sells Vidre+, a patented sticker placed inside produce and floral packaging to protect freshness. The company addresses post-harvest losses of fruit, vegetables and flowers during storage, transport and retail.

The sticker releases its protectant in a timed, gradual way and slows ripening. It works with traditional and eco-friendly packaging, and sticker size and dose vary by crop and container. The site reports crop trials on avocado, blueberry, broccoli, cherry, leafy greens and cut flowers, and lists partnerships such as Janssen PMP and Interoc for distribution.

• Timed release: the sticker gives off its protectant gradually to slow maturation.
• Crop-specific dosing: sticker size and dose vary for different produce and container sizes.
• Packaging compatibility: works inside traditional and eco-friendly packaging.
• Fruit, vegetable and flower range: trials published for avocado, berries, cherries, pears, leafy greens and cut flowers.
• Patent portfolio: patents on application methods listed on the site.
• Distribution partnerships: exclusive commercialisation with Janssen PMP and a letter of intent with Interoc for Peru.

Fruit packhouses in Vietnam can test the stickers in export cartons of mango or avocado. Fresh-cut flower exporters can extend vase life in transit. Supermarket suppliers can use them in clamshell packs of berries and leafy greens.

The site reports that avocados stayed green for 100% of fruit after 46 days and blueberry freshness extended by up to 10 days. Broccoli shelf life is reported to extend by up to 200% and lettuce mix by 50%. Packers keep their existing packaging because the sticker is applied inside it. Longer shelf life widens the export and transit window.

Exporters of fresh fruit face pressure to cut spoilage during long sea freight and cold chain gaps. Vietnam ships dragon fruit, mango, durian and banana to distant markets where shelf life limits the shipping route. Active packaging offers a lower-capex option compared with building new cold storage.

Fresh Inset S.A. is registered in Toruń, Poland (per its privacy policy). Blog posts list a June 2026 oversubscribed funding round, a 2025 Packaging Europe sustainability award finalist listing and Expo 2025 Osaka participation. Founding year not stated on the site.