B2B Wave Wholesale Ordering Platform

B2B Wave is a cloud-based B2B ecommerce platform for wholesale distributors, brands, manufacturers and suppliers. The site names two entities, B2B Wave Ltd registered in England and Wales and B2B Wave Inc. in Canada, and lists a UK contact number. It aims to replace order taking by phone, email and spreadsheets with a branded ordering portal.

The platform offers a B2B ordering portal where customers see catalogs and prices and place orders, a sales rep portal for placing orders for customers, and an admin dashboard for products, price lists, customers and reports. It integrates with Xero, QuickBooks Online, ShipStation, Stripe, PayPal, Zoho Inventory and Brightpearl, plus an API and Zapier.

• B2B ordering portal: customers view catalogs and prices, place orders and communicate with the seller.
• Sales rep portal: reps add customers, place orders and create sales reports.
• Admin dashboard: manage products, price lists, customers and orders.
• Integrations: Xero, QuickBooks Online, ShipStation, Stripe, PayPal, Zoho Inventory, Brightpearl.
• API and Zapier: custom integrations and 2,000+ connected apps.
• MCP server: announced in the October 2026 product update.

Vietnamese wholesalers of food, cosmetics or crafts could open a private ordering portal for repeat B2B buyers with customer-specific price lists. Exporters could let overseas trade buyers place orders online with sales rep support.

Wholesalers can launch a branded ordering portal quickly; the vendor claims setup in under 24 hours and a cost up to 75% below most custom solutions (vendor claims). A 14-day free trial is offered. Sales reps and customers share one catalog and price list, which reduces manual order entry.

Small distributors and brands are replacing phone, email and spreadsheet ordering with self-service portals that can be set up without custom development. Vietnamese wholesalers and exporters with a limited IT budget face the same shift toward low-cost SaaS ordering portals.

Two entities listed on the site: B2B Wave Ltd (England and Wales) and B2B Wave Inc. (Canada). Monthly product update posts, including July 2026 (Sola Payments integration) and October 2026 (MCP Server, Katana integration).