BlueConic Customer Growth Engine

BlueConic is a customer data and growth software company, with press releases datelined Boston. It describes itself as the Customer Growth Engine for commerce brands, turning first-party data into real-time customer profiles and coordinating next-best actions across onsite experiences and channels.

The product combines a customer data platform with interactive experiences (from Jebbit), pre-built Growth Plays for identity, audience building, commerce growth and retention, and Agent Studio, which acts within marketer-set guardrails. In June 2026 it announced the acquisition of Blueshift to add cross-channel execution. Named customers include Essity, L'Oreal, Heineken and PepsiCo.

• Customer Data Platform: real-time unified customer profiles with consent and identity.
• Growth Plays: pre-built plays for identity and audience building, commerce growth and retention.
• Agent Studio: AI agents act within marketer-set limits such as segments, offers and frequency caps.
• Interactive Experiences: onsite experiences powered by Jebbit.
• Cross-channel engagement: email, SMS, push and in-app messaging through Blueshift.
• Integrations: 150+ connectors including Klaviyo, Meta, Shopify and Braze.

A Vietnamese FMCG or beverage brand can unify web and loyalty data to build lookalike audiences. An online retailer can suppress converted customers across ad and messaging channels. A publisher can personalize onsite offers from first-party profiles.

Builds real-time customer profiles from first-party data and can work on an existing data warehouse without copying data. Pre-built Growth Plays shorten time to a first measurable outcome (stated as 90 days). Cross-channel suppression from one live profile limits wasted media spend. Customer case results on the site include a 62% conversion lift at Free People.

Brands are replacing disconnected martech stacks with first-party-data platforms as cookies decline and AI agents begin to automate campaign decisions. Vietnamese and Southeast Asian retailers and consumer brands with growing e-commerce share the need to unify customer data and measure marketing outcomes.

Announced the acquisition of Blueshift in June 2026; the combined company states it serves more than 600 customers. Won the Customer Data Innovation Award in the 2025 MarTech Breakthrough Awards (August 2025). Founding year and headquarters are not stated on the pages fetched.