Lotame Spherical Data Collaboration Platform

Lotame Solutions, Inc. is a data collaboration company led by founder and CEO Andy Monfried, whose site cites 20 years of data and technology experience and mentions its acquisition by Publicis; the pages fetched do not state a founding year or headquarters. It helps marketers and publishers connect, enrich and activate audience data when third-party identifiers are fading.

The Spherical platform covers first-party data onboarding and management, audience creation and modeling, enrichment and insights, curation, identity resolution and activation, and Lotame Collaborate for permissioned data sharing with partners. It lists 100+ partner connections including Google DV360, The Trade Desk, Meta, Snowflake and Tealium. Named customers include Politico, Autotrader and Hyundai.

• First-party data onboarding: matches data such as email addresses to digital identifiers.
• Lotame Collaborate: partners permission data for analysis, audience creation and activation.
• Audience creation and modeling: builds and enriches audiences with insights.
• Identity resolution: identity graph with email data and UID2 integration.
• Curation: curated marketplaces and the Lotame Data Exchange.
• Activation: 100+ connections to media and data partners.

A Vietnamese FMCG brand can build audiences from quizzes and loyalty data and activate them on Meta and programmatic channels. A news publisher can monetize first-party audiences through curated marketplaces. A telecom can share permissioned insights with advertisers.

Lets marketers onboard first-party data and match it to digital identifiers for activation. Lotame Collaborate shares data with partners under permissions, described by the company as less resource-intensive than traditional clean rooms. The Eggland's Best case study reports a 5.6X increase in ad recall lift. 100+ connections reduce integration work.

Cookie decline and privacy rules are pushing brands and publishers toward first-party data and permissioned collaboration. Vietnamese and Southeast Asian publishers, e-commerce and consumer brands building owned audience data share this need, though the site does not mention APAC presence.

Led by founder and CEO Andy Monfried. The site refers to a CEO note one year after acquisition by Publicis and lists the Epsilon data subject request portal in its footer. Eggland's Best case study named an Ignite Awards 2026 winner. Founding year and headquarters are not stated.