Seedflex Pay-As-You-Sell Advance

Seedflex is an embedded credit fintech that provides cashflow-based financing to online merchants and MSMEs through payment and commerce platform partners. Its core market is Malaysia, with a pilot-led entry into Indonesia after receiving regulatory approval in 2025.

Its Pay-As-You-Sell Advance lets a merchant draw an advance and repay it automatically as a share of future online sales. Partner platforms can launch the product with no code and go live in days, earning revenue from their merchant data and flows. Average tenors are 1.5 to 2 months, per a February 2026 news report.

• Pay-As-You-Sell Advance: financing repaid as a share of online sales chosen by the merchant.
• Automated repayment: instalments deducted automatically from future sales.
• No-code partner launch: platforms integrate the product and go live in days.
• Cashflow-based underwriting: credit decisions based on merchant sales data.
• Merchant portal: merchants apply and manage advances through an online app.
• Multi-market operation: Malaysia live, Indonesia in a partner-led pilot.

• E-commerce marketplaces in Vietnam offering seller advances repaid from daily sales.
• Payment gateways and POS providers adding revenue-based financing for merchants.
• Super-app or delivery platforms financing their partner shops.

• Merchants receive working capital repaid automatically from future sales instead of fixed instalments.
• Platform partners add a financing product without writing code and can launch in days.
• Partners earn revenue from existing merchant assets.
• Reported non-performing loan ratio of 1 to 1.5% and over 10,000 MSMEs served (news report, 2026-02).

MSMEs selling on digital platforms in Southeast Asia often lack access to bank credit, which has driven demand for embedded, revenue-based financing delivered inside commerce and payment apps. Regulators in Indonesia and Malaysia now license such models, and Vietnam's e-commerce sellers face a similar gap.

Founded year and headquarters not stated on the website. Seed extension of USD 3.2 million in 2025-05 co-led by ZVC and Iterative with 500 Global. Planned Series A of USD 6 to 8 million (2026-02 report). Indonesia site at seedflex.id.