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Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE
1. Technology overview
EasyParcel is a Malaysian logistics technology platform founded in 2014, according to a September 2025 report from the Malaysia Digital Xceleration Summit. It helps small businesses and online sellers compare courier prices, book deliveries and track parcels from one dashboard instead of dealing with each courier separately.
The platform connects to more than 60 couriers, offers bulk upload by Excel, automatic air waybills, branded tracking pages, a shipping API and integrations with marketplaces and store builders such as Shopify, WooCommerce, Shopee, Lazada and TikTok Shop. The company reports about 1.5 million SMEs and sellers served and over 100 million shipments across Malaysia, Singapore, Thailand and Indonesia.
2. Highlighted features & specifications
- Rate comparison: shows quotes from 60+ couriers.
- Bulk shipping: uploads parcels through Excel files.
- Air waybills: generates labels and electronic proof of delivery automatically.
- Tracking: EasyTrack with SMS and email notifications and custom branding.
- Integrations: connects to Shopify, WooCommerce, Shopee, Lazada and TikTok Shop.
- Shipping API: lets developers embed rates and booking.
3. Potential application
Vietnamese online sellers shipping to Malaysia or Singapore can compare cross-border couriers. Brands with Shopee or TikTok Shop stores can automate label printing. Platform builders can embed the shipping API into their own seller tools.
4. Benefits
Compares rates from 60+ couriers in seconds; the company states savings of up to 50 percent on delivery costs. Pay-as-you-go with no subscription fee. One dashboard for booking, labels and tracking. API and marketplace integrations cut manual order entry.
5. Market trends & opportunities
Cross-border and marketplace selling is raising shipping complexity for SMEs in Southeast Asia, who rarely have the volume to negotiate courier rates. Aggregators that bundle many couriers and integrate with storefronts address this gap.
6. Other information
Founded 2014 and led by founder and CEO Clarence Leong per Malaysia SME (19 September 2025). Operates in Malaysia, Singapore, Thailand and Indonesia. Company registration shown on the Singapore site footer.
