Layers AI Search & Merchandising

Layers is a New York-based software company (legal entity Building Blocks For eCommerce, Inc.) that describes its product as an enterprise search and merchandising platform built exclusively for Shopify Plus merchants. It targets the problem of low search relevance and manual merchandising on large Shopify storefronts.

The platform combines AI-powered search, visual product discovery, real-time merchandising and product recommendations, running natively on Shopify Plus. A public site API with an OpenAPI description, developer documentation and an MCP server card are published for integration with agents and custom storefronts.

• AI search: semantic product search for Shopify Plus storefronts.
• Visual discovery: browse and discover products through visual interfaces.
• Real-time merchandising: adjust ranking and collections without developer work.
• Recommendations: product recommendation modules on the same platform.
• Developer API: public site API with an OpenAPI description and documentation.
• Agent readiness: MCP server card and agent skills index published on the site.

• Vietnamese fashion or cosmetics brands running Shopify Plus for cross-border D2C can upgrade on-site search and collection ranking.
• Regional multi-brand retailers can use real-time merchandising to run seasonal campaigns without developer tickets.

• Search and merchandising in one platform, so teams manage ranking and collections from a single tool.
• Native Shopify Plus build, which avoids custom middleware for catalog sync.
• Pricing positioned by the vendor as up to 40% below legacy platforms, with no feature gating or usage overages (vendor claim).
• Public API and MCP card allow integration with custom storefronts and AI agents.

Shopify Plus merchants face growing catalogs and rising expectations for relevant, AI-assisted product discovery. Southeast Asian brands selling on Shopify increasingly need search that handles multilingual queries and visual browsing, and agent-readable storefronts are an emerging requirement.

Based in New York, NY, US. Closed its first funding round led by LOI Venture (announced 2026-06, amount undisclosed). Named a top Shopify Plus merchandising platform by Retail Tech Insights (2026).