1. Technology overview
Vendure is an open-source headless commerce framework operated by Elevantiq GmbH, an Austrian company with offices in Tyrol and Vienna that trades as Vendure. The first commit to the framework dates to May 2018, and the product targets complex B2B commerce with customer-specific pricing, company accounts and approval flows.
The platform exposes APIs for connecting ERP, PIM, CRM, payment and fulfilment systems, and offers a React-based admin Dashboard, a B2B storefront and search. The core is released under GPLv3; paid plans (Starter, Growth, Scale, Enterprise) add commercial licensing, and a managed Vendure Cloud is in closed beta. Logos shown include IBM, Breitling and QVC.
2. Highlighted features & specifications
- Headless core: open-source commerce framework with API-first architecture.
- B2B commerce: customer-specific pricing, company accounts and approval workflows.
- Admin Dashboard: React-based dashboard for catalog and order management.
- Integrations: connects ERP, PIM, CRM, payment, fulfilment and SSO systems.
- Plugins and extensibility: plugin ecosystem and professional services for implementation.
- Vendure Cloud: managed hosting in closed beta, general availability planned for Q1 2027.
3. Potential application
- Vietnamese distributors can run a B2B ordering portal with dealer-specific price lists integrated with ERP.
- Technology teams can build a custom headless storefront on an open-source core without per-order platform fees.
4. Benefits
- Open-source core with no fees based on GMV, per order or per user.
- Flat monthly plans starting at EUR 199 and a 30-day free trial.
- B2B-ready features: customer-specific pricing, company accounts and approvals.
- Vendor case study reports 15-20% more daily orders for HANS KOHLER AG (vendor claim).
5. Market trends & opportunities
B2B buyers expect the same self-service ordering experience as consumers, and manufacturers and distributors are replacing monolithic ERP-bound web shops with composable stacks. Vietnamese manufacturers and distributors moving online face similar needs for custom pricing and ERP integration.
6. Other information
Operating entity Elevantiq GmbH (Austria; Tyrol and Vienna offices), trading as Vendure. Bootstrapped, funded by services revenue; all operations under the Vendure brand since 2026-02. Over 15 full-time staff in 2025.
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