Rebuy Personalization Engine

Rebuy, Inc. is a personalization software company for Shopify brands, with a mailing address in Minneapolis, Minnesota listed in its privacy notice. A 2023 funding post reports a 17 million USD Series A led by M13 and total funding of 21.4 million USD, and the site cites 50,000+ Shopify brands. The founding year is not stated.

The platform offers Smart Cart, merchandising widgets, dynamic bundles and a bundle builder, checkout extensions and post-purchase offers, Smart Search, Smart Collections, Smart Flows and A/B testing. It integrates with Klaviyo, Yotpo, Recharge, Attentive and Gorgias. Featured case studies include DIME Beauty, Momofuku and Olly.

• Smart Cart: Cart drawer with tiered progress bars, countdown timers and offers.
• Merchandising widgets and bundles: Recommendations, dynamic bundles and a bundle builder.
• Checkout and post-purchase: Checkout extensions and post-purchase offers.
• Smart Search and Smart Collections: Personalized site search and collection merchandising rules.
• Smart Flows: Rule-based banners, popups and offers such as Buy X Get Y.
• A/B testing: Audience-limited tests and head-to-head search testing.

A Vietnamese D2C cosmetics or fashion brand adding bundles and tiered free-shipping bars on its Shopify store. A coffee or food exporter offering post-purchase subscription upgrades. A store owner testing personalized site search against its default search.

Raises average order value through cart, bundle and post-purchase offers; case studies on the site cite 11% for DIME Beauty and 10% for Momofuku. Offers a 14-day free trial. Runs without custom code on Shopify through a visual setup. Frequent releases add multi-currency and merchandising controls.

Shopify merchants compete on average order value and conversion, and personalization at cart and checkout is a common lever. Vietnamese D2C brands selling to US and EU shoppers on Shopify can use such tools, which now support multi-currency selling.

Legal entity Rebuy, Inc. with a Minneapolis mailing address per the privacy notice. Series A of 17 million USD announced 2023-02, seed 4.4 million USD in 2021; total funding 21.4 million USD. CEO and co-founder John Erck. Multi-factor authentication became mandatory for all accounts on 2026-10-21.