
1. Technology overview
HowNow is an AI learning and upskilling platform for businesses, operated by Wonderush Limited, a company registered in England, and founded in 2016 according to funding coverage. It targets mainly mid-market and enterprise employers that struggle to connect what employees learn with the skills the business needs.
The platform combines a learning platform for creating, delivering and measuring training with HowNow AI for skills mapping and gap analysis, and HowNow Guru, an AI coach for scenario practice. A content library of 10,000+ resources, a Chrome extension, Slack and Microsoft Teams bots and a mobile app bring learning into daily work. Customers include Trainline, Tomtom and Crunchyroll.
2. Highlighted features & specifications
- Learning platform: create, deliver, measure and manage L&D programmes in one place.
- HowNow AI: skills intelligence that maps skills, identifies gaps and matches learning to roles.
- HowNow Guru: AI coach for scenario practice, feedback and reinforcement.
- Content library: 10,000+ resources from providers such as Skillsoft and MindTools.
- Learning in the flow: Chrome extension, Slackbot, Microsoft Teams bot and mobile app.
- Insights: dashboards and learning logs for onboarding, compliance and leadership programmes.
3. Potential application
A Vietnamese technology company could run onboarding and AI upskilling through Teams. A retail or services chain could deliver compliance and leadership training to managers. An HR team could map skills to roles before a restructuring.
4. Benefits
Skills mapping links learning to role requirements so L&D teams can target real gaps. Learning delivered in Slack, Teams and a browser extension reduces the need for employees to visit a separate portal. Customer statistics on the site include 33% faster ramp-up of new starters and 90% faster training delivery. ISO 27001 and GDPR support security reviews.
5. Market trends & opportunities
Employers are replacing standalone learning portals with AI-assisted, skills-led learning delivered inside daily tools. Vietnamese and Southeast Asian companies with growing mid-sized workforces, particularly in tech, retail and services, face the same need to link training to skills gaps.
6. Other information
Founded 2016, based in London, UK. Series A extended to 7.5 million GBP in February 2025, led by Mercia Ventures and Pearson. Awards include G2 Spring 2025 and Fosway 9-Grid 2025 per its website. Works with Pearson on the UK Government Learning and Skills Platform.
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