Pepper Food Distribution Platform

Pepper is a New York based software company founded in 2014 that describes itself as an AI-first platform helping independent food distributors compete, scale and win. Its customers are distributors that supply restaurants and other foodservice operators.

The platform includes Storefront for digital ordering, Sales Hub for sales representatives, Order Agent for automated order entry by voice, text, image and handwriting, Finance Hub for payments and collections, and price management. It connects to ERP systems used by distributors. The company states it serves over 600 independent distributors.

• Storefront: Digital ordering channel for foodservice operators.
• Sales Hub: Tools for distributor sales representatives.
• Order Agent: Automated order entry from voice, text, image and handwriting.
• Finance Hub: Payments and collections for distributors.
• Price management: Tools for managing prices and marketing to operators.
• ERP integrations: Connects to more than 90 ERP systems.

A Vietnamese frozen-food or seafood distributor could take restaurant orders through a branded online storefront. Sales staff could use a mobile hub to manage accounts. Order entry from chat messages or photos could be automated into the distributor's ERP.

Digital ordering and automated order entry reduce manual phone and email order handling for distributors. Finance Hub supports payments and collections. The company reports that its customer base and revenue more than tripled since its Series B and that it connects to more than 90 ERP systems. The platform is SOC 2 compliant per the site.

Independent food distributors compete with large broadline distributors and still take many orders by phone, text and email. AI order capture and digital storefronts are a growing response. In Vietnam, fragmented food distributors serving restaurants and hotels face similar manual ordering and collection problems.

Headquartered in New York, founded 2014 (per trade coverage). Raised a 50 million USD Series C in February 2026 led by Lead Edge Capital with ICONIQ, Index Ventures, Greylock, Harmony Partners and Interplay. Series B of 30 million USD in May 2024; acquired Kimelo in 2025.