Merchantee Marketplace Profit Management

Merchantee is a Czech startup, as described by Czech media, led by CEO and founder Jakub Vraspir. It builds software for sellers on online marketplaces who must manage prices, discounts and campaigns across thousands of products.

The platform connects to marketplace accounts such as Allegro, Kaufland and eMag and shows prices, campaigns and risks in one portfolio view. It recommends campaigns, adjusts prices automatically within seller-defined minimum prices and margins, and nominates products for discount campaigns on Allegro. Every action is logged. Customers include Philips, Lindt, SodaStream and Vilgain.

• Portfolio overview: prices, campaigns and performance across marketplace accounts in one view.
• Recommendations: suggests campaigns and flags conflicts with seller rules.
• Automated pricing: adjusts prices to competitors within seller limits.
• Campaign nomination: automatic discount campaign entry on Allegro markets.
• Control and logging: every automated action is logged and can be toggled per market.

• Consumer brands with large SKU counts on Vietnamese marketplaces can automate repricing.
• Marketplace agencies can manage discount campaigns for several clients.
• Distributors can protect minimum margins across channels.

Sellers keep control through minimum prices, margins and cost limits, and nothing runs until enabled. Automation of repricing and campaign nomination reduces daily manual work. A 14-day free trial and published monthly plans from EUR 149 let small sellers start without a sales process.

Marketplace sellers compete on price and promotion calendars that change daily, which favors automated pricing agents. Vietnamese brands selling on Shopee, Lazada and TikTok Shop face the same pressure on margins and campaign selection.

Seed round of EUR 1.8 million in June 2026 led by Reflex Capital with Czech Founders VC and Lighthouse Ventures. Expansion planned to Poland and Germany in 2026, then France, the Netherlands and Italy.