
1. Technology overview
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to support business decisions. Founded in 2012 with a vision of making AI popular, Appier’s products are designed to help companies build a comprehensive view of their customers, understanding their preferences. them, predict their actions and ultimately make decisions that lead to better business results. From humble beginnings with a four-bedroom to a presence in 17 offices across Asia Pacific, the US and Europe, Appier now helps more than 1,600 customers begin their digital transformation. Enabled by artificial intelligence in digital marketing.
2. Highlighted features & specifications
"CrossX: A user acquisition platform that identifies and targets lifetime users across a variety of channels, including display advertising, social media, and search engines.
AiDeal: Campaign automation platform that simplifies campaign management, provides real-time insights, and optimizes ad delivery for maximum conversions.
AIQUA: An engagement platform that personalizes user experiences based on individual behavior and preferences, driving engagement and conversions.
AIXON: Audience intelligence platform leverages AI to analyze user behavior and segment audiences based on demographics, interests and online activity, enabling highly targeted marketing campaigns. "
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