
1. Technology overview
ECRM is a cloud-based CRM software for customer management, customer care and online marketing, with versions for F&B businesses (restaurants, bars, cafés) and SMEs. It collects customer data from sources such as POS systems, Wi-Fi marketing and contacts, and uses behavioural analysis to automate customer care. Campaigns can be sent via SMS brandname, email, Zalo OA, Facebook Messenger and VoIP call centre, and the system is managed through a mobile app.
2. Highlighted features & specifications
- Customer data collection from POS, Wi-Fi marketing and contacts
- Automated customer care based on behaviour analysis
- Multichannel campaigns via SMS brandname, email, Zalo OA, Messenger and VoIP
- Personalised coupons and birthday/holiday greetings
- Mobile app management
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