1. Technology overview
HUB Platform (HUB-JS) is a Hanoi-based Vietnamese company offering a cloud marketing platform for building customer data systems and automating marketing and customer care. Its HUB CDP consolidates customer data from many sources, segments customers and runs automated, data-driven campaigns and journeys, alongside a customer data warehouse with BI reporting. It also provides system integration and custom ERP/OMS development, messaging services such as SMS brandname, email, Zalo OA and ZNS, and digital transformation consulting for retail, pharmaceutical distribution and health and beauty businesses.
2. Highlighted features & specifications
- HUB CDP: customer data consolidation and segmentation
- Automated campaigns and customer journey orchestration
- Customer data warehouse with BI, RFM, cohort and retention reports
- System integration and custom ERP/OMS development
- SMS brandname, email, Zalo OA/ZNS, chatbot and contact center services
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