
1. Technology overview
Mautic is an open-source marketing automation product for organisations of various sizes and industries. It provides a drag-and-drop campaign builder for multi-step campaigns, an email and landing page builder, contact management with point-based lead scoring, and omnichannel messaging across email, SMS, WhatsApp and notifications. Mautic can be self-hosted on an organisation's own infrastructure to keep control of its data and avoid vendor lock-in, and it can be extended through a REST API and a plugin ecosystem.
2. Highlighted features & specifications
- Drag-and-drop multi-step campaign builder
- Email and landing page builder
- Contact management and point-based lead scoring
- Omnichannel messaging: email, SMS, WhatsApp, notifications
- Self-hosting, REST API and plugins
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