RubberWay Risk Mapping & EUDR Geo-Mapping

RubberWay Pte Ltd is a Singapore-based company set up as a joint venture by Michelin, Continental and Smag. It helps the natural rubber industry map social and environmental risks in upstream supply chains and comply with the EU Deforestation Regulation (EUDR).

Its web and mobile app lets rubber processors survey smallholders, dealers and plantations with a social-environmental questionnaire, record GPS coordinates and show risk maps on dashboards for tyre makers. The Geo-Mapping module collects and checks plot data for EUDR due diligence. Users are processing factories and tyre manufacturers such as Michelin, Continental, Goodyear, Sumitomo and Yokohama.

• Field surveys: Mobile questionnaires for smallholders, dealers and plantations.
• GPS capture: Records coordinates of supply sources.
• Risk dashboards: Maps social and environmental risks for buyers.
• Geo-Mapping: Collects and validates plot data for EUDR.
• Multi-buyer sharing: Processors share data with several tyre makers.
• Volume pricing: Fees depend on natural rubber volume used.

• A Vietnamese rubber processor mapping smallholder suppliers for global tyre makers. 2) A plantation group collecting plot data for EUDR declarations. 3) A tyre maker sourcing from Vietnam assessing supplier risk.

• Tyre makers get a risk map of upstream rubber sourcing down to smallholder level. 2) Plot-level geolocation data supports EUDR due diligence. 3) A shared tool lets processors answer several buyers with one data set. 4) A free trial is available and fees scale with natural rubber volume.

The EUDR requires geolocation proof that rubber is deforestation-free, and tyre makers are pushing processors in Southeast Asia to map their suppliers. Vietnam is a significant rubber producer and exporter, so processors serving global tyre brands face the same data demands.

Joint venture of Michelin, Continental and Smag, based in Singapore. Partnered with Farmforce in 2024 on an EUDR solution. Mongabay (May 2026) reported that Michelin uses RubberWay to locate about 2 million plots.