Filum AI – AI-Native Customer Platform

Filum AI is a Ho Chi Minh City startup founded in 2020 by Silicon Valley and Vietnamese experts, led by CEO Tran Van Vien, a co-founder of Base.vn. It helps brands answer, sell to and retain customers across fragmented chat channels without growing support headcount.

The platform unifies messaging, marketplace and email conversations in one inbox and assigns them to configurable AI agents for sales, customer care, customer success and tech support. Routing workflows send VIP and complaint cases to staff, while an insights layer analyses intent, sentiment and topics across every conversation. Packaged offers include AI VOC, Sales and Service agents. Customers include retailers, F&B chains and service firms in Vietnam and Southeast Asia.

• Unified inbox: one workspace for Zalo, Messenger, WhatsApp, Viber, email, Shopee and Lazada.
• AI workforce: configurable agents for sales, customer care, customer success and tech support.
• Routing workflows: rule-based automation that hands VIP and complaint cases to staff.
• Lead and retention tracking: detects buying signals and labels contacts as new lead, paid or retained.
• Insights and company brain: intent, sentiment and topic analysis across every conversation.
• Enterprise controls: SSO/SAML, role-based access, audit logs and mobile apps.

An electronics retailer can let AI agents answer product questions on Zalo and marketplaces and pass hot leads to sales staff. A consumer goods brand can capture voice-of-customer insights from all conversations. A travel company can collect customer feedback after each trip.

Automates a large share of routine conversations: the website cites 80% end-to-end automation at Vinasoy and 55%+ of conversations handled without a human at ZUS Coffee. Turns chat history into sales signals, with Hoang Ha Mobile reporting +30% revenue growth. Analyses all conversations rather than samples, and a new channel can be connected in under 5 minutes.

Southeast Asian consumers buy through chat apps and marketplaces such as Zalo, Shopee and Lazada, leaving brands with scattered conversations. Generative AI agents that answer, qualify and analyse these chats are replacing basic rule-based chatbots and survey-only CX tools.

Founded in 2020, headquartered in Ho Chi Minh City with an office in Singapore. Raised USD 1 million seed in March 2025 from Nextrans, TheVentures, VinVentures and angels. Awards include AI Awards 2025 Promising AI Enterprise, Qualcomm Vietnam Innovation Challenge 2025 Top 10 and Shinhan Innoboost 2024. ISO/IEC 27001:2022 certified.