
1. Technology overview
TabSquare is a Singapore-based restaurant technology company and part of the Delivery Hero group. It serves more than 7,000 restaurant partners in 10 markets including Singapore, Malaysia, Indonesia, Thailand, the Philippines, Taiwan, Hong Kong, Australia, New Zealand and Brunei, helping F&B brands raise order value and run smoother service.
The suite covers the guest journey from discovery to repeat visit. Vibe is an immersive QR menu with dish reels and AI recommendations; SmartKiosk and QR ordering handle self-service; SmartPay enables tap-to-pay at the table; and MunchMate (formerly SmartEngage) uses AI on more than 100 signals to run personalised marketing and loyalty. The platform integrates with POS, payment, CRM and delivery aggregator systems and is sold in tiers from 1-3 outlets up to 30+ outlet groups.
2. Highlighted features & specifications
- Vibe immersive menu: QR menu with dish reels, stories and AI-guided discovery to lift hero-item sales.
- SmartKiosk and QR ordering: self-service ordering at the counter or table, with orders sent to the POS.
- SmartPay: integrated tap-to-pay payment at the table to close bills without waiting.
- MunchMate: AI marketing and loyalty engine that targets diners by taste profile.
- Menu and brand management: bulk item edits, menu sync from POS and brand-level menu control.
- Integrations and analytics: POS, payment, CRM and aggregator connectors plus outlet and customer-level insights.
3. Potential application
- Fast-food and bubble-tea chains in Vietnam deploying self-ordering kiosks to cut queues at peak hours.
- Casual-dining groups using QR menus with AI upselling to raise average bill value across outlets.
- Mall food courts and multi-brand operators running loyalty campaigns from shared diner data.
4. Benefits
- Higher spend: the vendor reports Vibe raises average bill value by 15% through guided recommendations; Jollibee Singapore cites a 30% larger average order with self-service ordering.
- Faster service: wait times reduced by 25% and table turns sped up by 24% with SmartPay, according to the site.
- Repeat visits: AI-driven personalised messages through MunchMate turn first-time diners into returning guests.
- Scalable rollout: plans scale from independent outlets to 30+ outlet groups with dedicated account management and 99.9% uptime.
5. Market trends & opportunities
Restaurant chains across Southeast Asia face labour shortages and rising costs, pushing adoption of self-ordering kiosks, QR ordering and in-table payment. Operators are also moving from generic discounts to data-driven, personalised marketing, and expect ordering tools to connect with their POS and delivery platforms rather than run as separate systems.
6. Other information
Headquartered in Singapore and part of the Delivery Hero family. Present in 10 countries across Asia-Pacific. Customer testimonials include Old Town White Coffee, Hokkaido-ya and Jollibee Singapore. Reports 23 million+ diner interactions yearly.
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