
1. Technology overview
FeedMe is a restaurant software company founded in 2018 in Johor Bahru, Malaysia, operating as FeedMe Pos Sdn Bhd with offices in Kuala Lumpur, Singapore and Bangkok. It serves more than 10,000 merchants and targets the fragmented, manual systems, rising labour costs and high failure rates that weigh on Southeast Asian restaurants.
The FeedMe ecosystem combines a POS with AI recommendations and upselling, QR ordering, delivery integrations, order and kitchen display systems, integrated payments, inventory, e-invoicing, HR, accounting integration and the Connect CRM and marketing suite. Its AI assistant REMY acts as a data storyteller and advisor, automating menu creation, upselling and inventory tasks and generating performance reports. FeedMe also supplies its own hardware, including POS terminals, kiosks, payment terminals and KDS screens.
2. Highlighted features & specifications
- AI-powered POS: ordering with AI recommendations and upselling, table and invoice management.
- REMY AI assistant: analyses performance data and advises on menus, upselling and inventory.
- Omnichannel ordering: QR ordering, delivery integration, Mini Program and order display system.
- Connect CRM: marketing campaigns, SMS broadcasts, segmentation, loyalty and feedback management.
- Inventory and back office: real-time stock, automated replenishment, accounting integration and HR.
- FeedMe hardware: POS devices, self-ordering kiosks, payment terminals, ODS and KDS screens.
3. Potential application
- Coffee and bakery chains in Vietnam running POS, QR ordering and loyalty on one platform.
- Multi-outlet restaurant groups using AI reports to manage inventory and upselling per branch.
- Kopitiam-style or food-court operators deploying self-ordering kiosks to cope with staff shortages.
4. Benefits
- Lower labour cost: a customer testimonial reports a 20% reduction in headcount costs while maintaining service quality.
- Fewer order errors: unified POS, QR ordering and KDS reduce missed and incorrect orders.
- Data-driven decisions: the REMY AI assistant and AI Report surface metric relationships and recommendations automatically.
- One vendor stack: software, payments and hardware from one provider, with a 30-day free trial.
5. Market trends & opportunities
Southeast Asian restaurant operators are consolidating POS, delivery, payments and back-office tools into single platforms, and investors are backing regional players aiming to become the Toast of APAC. AI for demand forecasting, inventory and upselling is being embedded across these stacks, alongside embedded payments and lending for merchants.
6. Other information
Founded in 2018 in Johor Bahru; offices in Johor Bahru, Kuala Lumpur, Singapore (FeedMe Pte. Ltd.) and Bangkok. Acquired Keruyun (Malaysia) in September 2021. Raised USD 5 million in November 2025 led by Integra Partners with Cento Ventures. First Malaysian startup selected for the Google AI Academy Asia Pacific. Clients include ZUS Coffee, Christine's Bakery, Salad Atelier and Hock Kee Kopitiam.
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