Wisesight Zocial Eye & Brand Scan

Wisesight (Thailand) Co., Ltd. is a Bangkok-registered social data company that helps brands, agencies and government bodies understand consumer conversations on Thai social media. It addresses the difficulty of tracking millions of Thai-language posts across platforms such as Facebook, TikTok and the Pantip forum.

Zocial Eye is its social listening tool: users build campaigns from keywords, then view trends, comparisons, word and hashtag clouds, account categories and influencers. AI classifies Thai-language sentiment and adds logo recognition, OCR and object recognition on images. Brand Scan tracks a brand's paid, owned, earned and influencer performance against 2 to 5 competitors using ad libraries from Meta, Google and TikTok. Other products include Warroom chatbot ticketing, a Command Center dashboard and Virtual Persona synthetic research.

• Zocial Eye campaigns: Keyword-based listening across Facebook, X, Instagram, Pantip, YouTube, TikTok, news and blogs.
• Thai sentiment AI: Classifies Thai-language messages as positive, neutral or negative.
• Image intelligence: Logo recognition, OCR and object recognition on social images.
• Brand Scan: Benchmarks paid, owned, earned and influencer performance for 2 to 5 brands.
• Influencer tools: KOL spotting and an influencer directory segmented by tier.
• Monitoring and Command Center: Real-time alerts and dashboards that combine social and internal data.

A Vietnamese consumer brand launching in Thailand can monitor Thai reactions and competitor ads before scaling spend. A Vietnamese agency handling regional accounts can benchmark clients' social performance in Thailand. A tourism or aviation company can track Thai traveler sentiment about Vietnamese destinations.

Teams can add unlimited keywords and collect data forward without limit, with 90 days of history. Image recognition finds brand mentions that text search misses. Brand Scan combines owned, earned, paid and influencer metrics into a Social Metric Score aligned with Thailand Social Awards scoring. The company reports more than 15 million social messages collected daily and over 300 client organizations.

Social platforms have become the main channel where Southeast Asian consumers discuss brands, and short video plus images now carry much of that conversation. Brands want listening tools that read local languages and images and that benchmark paid media against competitors, a need shared by Vietnamese marketers working across Thailand and the region.

Registered as Wisesight (Thailand) Co., Ltd. Certified ISO/IEC 29110. Winner of TICCA 2014, NIA Awards 2020 and 2022, and the Prime Minister's Digital Awards 2023. Zocial Eye has been offered with a depa-linked discount campaign for Thai businesses.