
1. Technology overview
Infobip is a cloud communications company founded in 2006 and based in Vodnjan, Croatia. It runs more than 10,000 telecom connections, including over 800 direct operator connections, and reaches over seven billion mobile devices across six continents. Its new focus is moving businesses from fragmented messaging tools to AI agents that handle marketing, sales and support conversations end to end.
AgentOS bundles AI Agents Studio for autonomous multi-step agents, an AI chatbot builder, Human Studio as a cloud contact center for AI-to-human handover, a conversational customer data platform, journey orchestration and analytics. Agents run across SMS, RCS, email, voice, video, live chat and chat apps such as WhatsApp, Zalo, LINE, Viber, Messenger and KakaoTalk. Teams can build with no-code, low-code or pro-code tools, including REST APIs, MCP servers, SDKs and LangGraph or AutoGen agents.
2. Highlighted features & specifications
- AI Agents Studio: builds autonomous agents for complex multi-step workflows.
- AI Chatbot Builder: bots for FAQs, routing, lead qualification and data collection.
- Human Studio: cloud contact center with AI-to-human handover and suggested replies.
- Conversational CDP: unified customer profiles built from conversations and messaging signals.
- Omnichannel reach: SMS, RCS, voice, email, WhatsApp, Zalo, LINE, Viber and more.
- Developer tools: REST APIs, webhooks, MCP servers and SDKs for Python, Node.js, Java, PHP and .NET.
3. Potential application
Banks can send transaction alerts and payment reminders through Zalo and let an AI agent answer follow-up questions. Retailers and e-commerce firms can run order status, returns and promotions across Zalo, SMS and web chat with one customer profile. Airlines and travel firms can automate booking changes with human handover for complex cases.
4. Benefits
One platform replaces separate tools for chatbots, contact center, customer data and campaign orchestration. Native Zalo support lets Vietnamese businesses run AI agents on the country's main chat app alongside SMS and voice. When AI hands a case to a human, agents receive the customer history, suggested replies and next-best actions. The page lists SOC 2 Type II, ISO 27001 and GDPR compliance with cloud or on-premises deployment.
5. Market trends & opportunities
Customer service is shifting from scripted chatbots to AI agents that can complete tasks across channels and hand over to humans with context. In Vietnam and Southeast Asia, conversations are spread across Zalo, LINE, WhatsApp, SMS and voice, so buyers look for one orchestration layer rather than one tool per channel.
6. Other information
Infobip was founded in 2006 and issues press releases from Vodnjan, Croatia. It became a Zalo business solution provider in Vietnam for the Zalo Notification Service, with a Vietnam business development director. Former product names such as Moments, People, Answers and Conversations were folded into AgentOS modules in March 2026.
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