
1. Technology overview
KITRO SA is a Swiss company founded in 2017 by two hospitality professionals, registered at EPFL Innovation Park in Lausanne with an office in Zurich. It helps hotels, contract caterers and restaurants measure and reduce food waste, and says it is active in over 20 countries, with impact so far of 11.2 million in financial savings, 3.6 million meals saved and 1,610 tonnes of edible food waste avoided.
The KITRO TARE device sits under an existing bin: when waste lands, the scale triggers an image capture, AI identifies the item and the weight and time are logged automatically, with no manual input from staff. Data flows into a dashboard that breaks down waste by item and source, such as plate, buffet or preparation waste, and benchmarks properties across a portfolio. Each subscription includes a food waste expert who helps kitchen teams turn the data into menu, production and portioning changes.
2. Highlighted features & specifications
- KITRO TARE: scale under an existing bin that triggers image capture and logs weight and time automatically.
- AI recognition: identifies each wasted item without staff input.
- Waste-source breakdown: separates plate, buffet and preparation waste to target the right process.
- Dashboard and benchmarking: compares outlets and properties in one portfolio view.
- Expert coaching: a food waste consultant guides changes to menus, production and portions.
- Flexible plans: Essential, Full and Enterprise plans scale from one kitchen to multi-property groups.
3. Potential application
- International hotel brands in Vietnam measuring buffet and banquet waste to meet group 2030 targets.
- Industrial catering companies serving factory canteens benchmarking waste across many sites.
- University and hospital kitchens reducing plate waste and reporting savings.
4. Benefits
- Lower food cost: kitchens save 2-8% on food costs within six months, according to the vendor.
- Proven reduction: up to 60% less food waste in six months; Hyatt EAME cut waste by 31% and saved over 1.7 million EUR across 79 hotels.
- No extra work: fully automated in-bin tracking means no manual logging and high team adoption.
- Expert support: a real kitchen consultant helps prioritise actions and track ROI at property and group level.
5. Market trends & opportunities
Hotel chains and contract caterers have public targets to halve food waste by 2030 and must report it in sustainability disclosures. Automated, camera-and-scale waste tracking is replacing manual logs, and regulators in Europe and Asia are tightening requirements on measuring commercial food waste, which also affects international hotel brands operating in Southeast Asia.
6. Other information
KITRO SA was founded in 2017 and is led by co-founders and CEOs Naomi Mackenzie and Anastasia Hofmann; registered office at EPFL Innovation Park, Lausanne, with a Zurich office. It builds hardware with partners such as Mettler Toledo. Case studies include Hyatt Hotels EAME (79 hotels, partner since 2019), Marriott International, Aramark Germany, Pestana Hotels and Andaz Prague.
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