
1. Technology overview
Hoxhunt is a human risk management company founded in 2016, with offices in Helsinki, Minneapolis and Singapore. It helps organizations reduce breaches caused by employees clicking on phishing and social engineering attacks, replacing compliance-style courses with personalized, gamified training. Investors include Icebreaker, Dawn Capital and Level Equity, which led a 40 million USD Series B in 2022.
The platform uses AI to run adaptive phishing simulations across email, SMS, phone calls and Microsoft Teams, personalized by department and location, followed by short micro-trainings. A security awareness library and AI-generated content cover other topics. Email incident response automation analyzes reported messages, resolves false positives and categorizes incidents, and a behavior risk console flags risky actions beyond email. Customers include Airbus, Docusign, Uber, Qualcomm, AirAsia, Nokia and Swisscom.
2. Highlighted features & specifications
- Adaptive phishing training: Sends AI-personalized simulations over email, SMS, phone calls and Teams.
- Micro-trainings: Delivers short lessons right after each simulation.
- Awareness library: Offers customizable and AI-generated security awareness content.
- Email incident response: Automates analysis and categorization of user-reported emails.
- Behavior risk console: Surfaces risky behaviors beyond email and triggers automated interventions.
- Gamification: Uses points and personalized difficulty to sustain engagement.
3. Potential application
A Vietnamese airline or logistics group can train thousands of frontline and office staff with short simulations in their daily inbox. A bank can automate triage of phishing reports from branches. A multinational manufacturer can run Teams and SMS phishing drills for plants across Vietnam.
4. Benefits
Hoxhunt reports 20x lower failure rates, engagement above 90% and detect rates above 75% among trained employees. Its platform runs 11 million simulations a month for 6 million users, so programs scale to large workforces. Automated triage of reported emails reduces manual work for SOC teams. Personalized, gamified training keeps staff participating without heavy administration.
5. Market trends & opportunities
Phishing remains the most common entry point for breaches, and attackers now use AI to write convincing messages and target collaboration tools such as Teams. Companies are replacing annual compliance training with continuous, measurable behavior programs. With an office in Singapore and customers such as AirAsia, Hoxhunt is positioned for Southeast Asian enterprises, including Vietnamese firms with large distributed workforces.
6. Other information
Hoxhunt was founded in 2016 and has offices in Helsinki, Minneapolis and Singapore. It raised a 3 million USD Series A in 2018 led by Dawn Capital and a 40 million USD Series B in 2022 from Level Equity. It holds SOC 2 Type II, is GDPR and CCPA compliant, and was named a Gartner Peer Insights Customers' Choice in 2024 and a Frost & Sullivan Competitive Strategy Leader in 2025.
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