
1. Technology overview
doinstruct is a frontline training company founded in 2021 in Osnabrück, Germany, with offices in Berlin and an address in Brooklyn, New York. It addresses the difficulty of training and documenting compliance for deskless workers in sectors such as food production, logistics and construction.
The platform turns SOPs, presentations and documents into mobile training in 35+ languages through its AI tool Genius. Managers assign training by role, track completion and export time-stamped records for audits, while learners access lessons on a phone without an app download, email or password. A library of 400+ lessons is included. The website reports 400+ frontline teams as customers.
2. Highlighted features & specifications
- Genius: AI-powered creation and translation of training from SOPs, slides and documents.
- Manager experience: control centre to assign training by role, track completion and send reminders.
- Learner experience: mobile-first lessons with no app download or password.
- Compliance records: time-stamped, exportable records of assignments, completions and re-certifications.
- Training library: 400+ prebuilt frontline lessons.
- Analytics: dashboard of completion and results.
3. Potential application
A Vietnamese food-processing exporter could train line workers on hygiene SOPs from a phone and keep audit records. A logistics operator could onboard drivers and warehouse staff by role. A factory could convert safety procedures into short multilingual lessons.
4. Benefits
Training content is created from existing documents and translated into 35+ languages, which suits multilingual workforces. Learners need no app, email or password. Exportable time-stamped records support audits. The website reports 52% average cost savings and 0 audit deviations across 400+ customers.
5. Market trends & opportunities
Factories, logistics firms and construction companies employ large deskless and multilingual workforces and face tighter compliance documentation. Vietnam's manufacturing and food-processing exporters, especially those serving European buyers, face the same audit and training-record requirements.
6. Other information
Founded 2021 in Osnabrück, Germany; Berlin office opened in 2024. Raised a 7.6 million EUR seed in 2024 and a 16.5 million EUR Series A in March 2025 led by HV Capital with Creandum, HTGF and D11Z. AI tool Genius launched in 2025. Website lists a Brooklyn, NY address.
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