Firework Video Commerce & AI Shopping Agent

Firework is a video commerce platform operated by Loop Now Technologies, Inc., with its listed address in San Mateo, California. Its stated goal is to bring the in-store experience and human connection to online shopping, helping brands and retailers turn video, livestreams and creator content into sales across their own digital channels.

The platform combines shoppable video, 1:1 live video chat between product experts and shoppers, 24/7 video showrooms, AI content generation and an AI Shopping Agent built on its AVA virtual assistant. The agent is trained on a brand's product specifications, FAQs and policies, answers questions in natural language and shows tutorials and creator videos inside the chat. Content can be syndicated to websites, apps, email, SMS, social channels, QR codes on packaging and in-store screens. Firework reports more than 1,500 brands and retailers as users, including Unilever, L'Oreal, Samsung, Shiseido and LEGO.

• Shoppable video: Embeds videos with purchase buttons on websites, apps and product pages.
• 1:1 video chat: Connects shoppers with product experts through live video calls.
• Video showroom: Runs always-on virtual showrooms linking digital and physical stores.
• AI Shopping Agent: Answers questions, compares products and surfaces videos inside a chat.
• AI content: Generates product video content with AI tools.
• Omnichannel syndication: Distributes video to email, SMS, social, QR packaging and in-store screens.

A Vietnamese cosmetics brand can add shoppable tutorials and an AI advisor to its own website to answer skincare questions. An electronics retailer can let online shoppers video-call store staff for product demonstrations. A fashion chain can reuse creator videos from social channels on product pages and in-store screens.

Brands can reuse livestream and creator videos as shoppable content on product pages instead of sending traffic to third-party platforms. The AI Shopping Agent answers product questions around the clock, and the company reports a 13.5% conversion rate and a 31% add-to-cart rate for it. Shopper question data shows which products and specifications buyers compare, guiding page and assortment changes. A case study cites a 141% increase in conversion rate for Natori.

Shopping is moving toward video, livestream and conversational formats, and brands want to bring these experiences onto their own websites and apps where they keep customer data. Agentic commerce, in which AI assistants guide product discovery, is becoming a new layer of the online store. In Southeast Asia, where consumers are used to buying through live and short video, brands with their own e-commerce channels are looking for similar experiences outside marketplaces.

Firework is operated by Loop Now Technologies, Inc., 411 Borel Avenue, Suite 205, San Mateo, CA. Its website cites 250 million US dollars in funding, including a 150 million US dollar round led by SoftBank, and a Frost & Sullivan Competitive Strategy Leadership Award in 2024 and 2025. The company states its AI Shopping Agent is SOC 2 Type II certified. Founding year is not stated on the website.