LynkiD Open Loyalty Network

LynkiD JSC is a Hanoi-based company founded in 2020 that runs an open, multi-brand loyalty network in Vietnam. Instead of each bank, retailer or app building its own points programme and gift catalogue, LynkiD lets businesses plug into a shared infrastructure where customers can earn points in one place and redeem them across many partner brands. It is the official loyalty provider for VPBank, VPBank Securities, VPBank SME, GPBank and the digital insurer Opes.

For businesses, LynkiD offers several services: building or integrating a loyalty system with point issuance, tiers and cross-platform point exchange; distributing brand offers to the LynkiD Network, which appears inside more than ten partner apps in finance, retail, telecom and technology; LynkiD gift cards in multiple denominations for customers, partners and staff; custom gamification and mini games inside mobile apps; and internal communication apps. The partner site lists more than 10,000 gift options, over 1,400 merchant brands and about 11 million users.

• Loyalty integration: Builds or connects a points, tier and reward system into a partner's app with cross-platform redemption.
• LynkiD Network: Distributes brand offers and e-vouchers to more than ten partner apps.
• Gift catalogue: Provides over 10,000 rewards from more than 1,400 merchant brands.
• LynkiD gift cards: Issues multi-denomination gift cards for customers, partners and employees.
• Gamification studio: Designs mini games, missions and tier mechanics inside mobile apps on request.
• Merchant support: Helps partners with campaign communication, marketing and fast integration.

A bank or securities firm in Vietnam can add a points and gift catalogue to its mobile app without building it in-house. A retail or F&B chain can list e-vouchers on the LynkiD Network to reach users of ZaloPay and other partner apps. An employer can use LynkiD gift cards and internal apps for staff rewards and engagement.

Businesses can launch a points and rewards programme without building their own infrastructure or sourcing a gift catalogue. Merchants gain exposure to roughly 11 million users across more than ten partner apps, including ZaloPay, which lowers customer acquisition cost. Cross-brand point exchange with banks and airlines such as Vietnam Airlines, Vietjet Air and Singapore Airlines makes points more valuable to members and raises engagement.

Vietnamese consumers hold points in many separate bank, airline and retail programmes that are hard to use, which pushes the market toward coalition and open loyalty models. Banks, e-wallets and insurers are embedding rewards into digital journeys to raise engagement, while retailers and F&B brands look for low-cost channels to reach new customers through partner apps.

LynkiD JSC was founded in 2020 and is headquartered at 362 Pho Hue, Hai Ba Trung, Hanoi. It won two awards at the Asian Innovation Excellence Awards 2025 by Asian Business Review: Vietnam Financial Innovation of the Year and Vietnam Customer-Centric Innovation of the Year. Partners include VPBank, GPBank, Opes, Got It, TAPTAP, VNPT, ZaloPay, Vietnam Airlines, Vietjet Air and Singapore Airlines.