HiJiffy Guest Communications Platform

HiJiffy is a guest communications company founded in 2016 and headquartered in Vidigueira, Portugal, with offices in Lisbon, Porto and Barcelona. It builds conversational AI for hotel groups and reports about 2,600 hotels in more than 60 countries.

The platform combines a message console with AI assistants. A Booking Assistant and a Virtual Concierge handle guest conversations on websites, social media, WhatsApp and OTA channels, powered by its Aplysia AI. Guest journey automation, campaigns and multi-property management sit on top, with more than 100 integrations including PMS connections.

• Console: unified inbox for all guest messages.
• Booking Assistant AI: answers questions and supports direct bookings.
• Virtual Concierge AI: handles guest requests during the stay.
• Guest journey automation: automated messages before, during and after the stay.
• Campaigns Manager: automated WhatsApp messaging campaigns.
• Multi-property management: control of several hotels from one account.

A Vietnamese resort chain can answer booking questions in several languages on WhatsApp around the clock. A city hotel can send automated pre-arrival messages to cut check-in queries.

Handles guest messages across web, WhatsApp, social and OTA channels in one console. The site states its AI handles up to 90% of guest conversations automatically (vendor claim). Reduces front-desk workload and response time for multi-language guests. Works with 100+ integrations including PMS systems.

Hotels face growing guest message volume across WhatsApp and OTA chats while staff are limited. Vietnam and Southeast Asia receive many international guests, which increases demand for multi-language AI guest messaging.

Founded 2016 by Tiago Araujo, Jose Mendonca and Pedro Goncalves; HQ Vidigueira, Portugal. Partnered with Booking.com (Sep 2024) and Expedia Group messaging (Mar 2025). Rated 4.5/5 on HotelTechReport per the site.