Oaky Hotel Upselling Software

Oaky is hotel upsell software founded in 2013 and headquartered in Amsterdam, with an office in Singapore opened in 2019. Its About page states more than 2,000 hotels in over 100 countries, while the homepage claims 3,000+. In October 2025 Oaky joined Plusgrade, a provider of ancillary revenue solutions.

The software sends personalized offers before arrival, at the front desk and during the stay through QR codes or messaging. A chain dashboard, guest segments, a deal library, dynamic room upgrade pricing, omni-channel messaging and two-way PMS integrations support hotel groups. Customers named include Radisson Hotel Group, Minor Hotels, Hard Rock International and Iberostar.

• Pre-stay upsell: personalized offers sent before arrival.
• Front desk upsell: upsell recommendations for staff at check-in.
• In-stay upsell: offers through QR codes or messaging.
• Dynamic upgrade pricing: room upgrade prices based on availability.
• Chain dashboard: group-level management of segments and deals.
• PMS integration: two-way connections with hotel property systems.

A beach resort in Vietnam can sell room upgrades and airport transfers before arrival. A hotel chain can run one upsell program across properties from a single dashboard.

Creates ancillary revenue through targeted pre-stay, front-desk and in-stay offers. Dynamic room upgrade pricing adjusts offers to availability. Chain dashboard gives group-level control over offers and branding. Supports 25 languages for international guests.

Hotels look for ancillary revenue as room rates plateau, and TRevPAR is replacing room-only metrics. Vietnamese resorts with international guests can use pre-arrival offers for transfers, spa and F&B.

Founded 2013, HQ Amsterdam, Singapore office since 2019; 50+ team members. Joined Plusgrade in October 2025. Listed Best Upselling Software awards 2019 to 2024 on its homepage.