Vise AI Wealth Platform

Vise is an AI-powered wealth management platform and asset manager based in New York, founded in 2016 according to its launch article. It targets registered investment advisors that want personalized, tax-aware portfolios at scale without building trading and portfolio management operations in-house.

Vise acts as an outsourced sub-advisor: it builds, trades and rebalances client portfolios through advisors' custodians, including Charles Schwab, Fidelity, BNY Mellon Pershing, Goldman Sachs Custody Solutions, Raymond James and Altruist. Strategies include direct indexing, long-short, fixed income ladders and home office or third-party models, and the site cites 135,000 accounts and over $140B in platform assets.

• Direct indexing: personalized equity portfolios with daily tax-loss harvesting.
• Long Short: 130/30 and similar strategies inside tax-aware accounts.
• Fixed income: bond ladders with a $125,000 minimum.
• Model management: home office and third-party models with company or sector exclusions.
• Portfolio Creator: guided onboarding via custodian integrations or AI-powered PDF parsing.
• Client reporting: reports and comparisons of existing versus target portfolios.

Vietnamese wealth or securities firms can use Vise's model as a benchmark when designing personalized portfolio services for affluent clients. Firms with US-based clients or US custodial accounts could access direct indexing through a US advisor.

Advisors can offer personalized portfolios and daily tax-loss harvesting without building a trading desk. Automated rebalancing and wash-sale screening across accounts sharing a tax ID reduce operational work. Custom exclusions and home office models allow firm-level control. Direct indexing has no account minimum.

Advisors worldwide are moving from model portfolios to personalized, tax-aware accounts that require automation to run at scale. Asian wealth managers serving affluent clients face similar demand for personalization, though Vise currently supports US custodians and US tax rules only.

Founded 2016, New York. Vise AI Advisors, LLC is an SEC-registered investment adviser. Annual third-party security assessment by ProcessUnity. Partners include BlackRock, Dimensional Fund Advisors and Alpha Architect.