nFuse B2B Ordering Automation

nFuse Intelligence DPK, registered in Sofia, Bulgaria, develops nFuse, a B2B ordering automation system for FMCG distributors. The company was co-founded by former Coca-Cola executives Stoyan Ivanov and Stefan Radov and announced a USD 2 million round from Eleven Ventures and LAUNCHub in April 2026.

Retail outlets place orders by text, voice or photo (including shelf photos) through WhatsApp, Viber, iMessage or email, without installing an app. The system converts messages into structured orders, validates them and passes them to the distributor's ERP (SAP, Microsoft Dynamics, Oracle via API). An AI brand agent also broadcasts news and promotions. Named customers include Carlsberg Bulgaria, VIDAS, United Milk Company and Ethnic Foods.

• Messaging orders: outlets order by text, voice or photo via WhatsApp, Viber, iMessage or email.
• Order validation: messages are turned into structured orders and checked before processing.
• ERP integration: connects to SAP, Microsoft Dynamics and Oracle via API, typically within about one week.
• AI brand agent: broadcasts news and promotions to outlets to drive trade marketing.
• Analytics: real-time view of orders, coverage and outlet behavior.
• Order flows: supports replenishment, promotional and upsell order types.

Beverage, dairy or food distributors in Vietnam could let grocery outlets reorder through chat messages instead of calls to sales reps. Brand owners could use the broadcast agent to push promotions to long-tail outlets that field teams visit rarely.

Retailers order through messaging channels they already use, so no portal training is needed. The vendor claims adoption above 70% versus 10-15% for legacy B2B portals, deployment in about eight weeks, and revenue per outlet up 15-30%. Pricing is tied to orders processed, around USD 1 per order, with pilots offered at cost (company claims).

Independent outlets account for most FMCG sales in emerging markets, and many already send orders to sales reps by chat or voice message. Messaging-first ordering is positioned as an alternative to app-based B2B portals that struggle with adoption, relevant to Vietnam and Southeast Asia where Zalo, WhatsApp and Viber-style ordering is common.

Registered in Sofia, Bulgaria (UIC 208370480). Funding round of USD 2 million from Eleven Ventures and LAUNCHub reported on 7 April 2026. Self-claims GDPR compliance.