
1. Technology overview
Pallet is a logistics AI company based in San Francisco, according to DC Velocity coverage of its 2025 funding round. It sells AI systems for physical operations to freight brokers, third-party logistics providers, forwarders, carriers and shippers, where staff repeat order entry, portal updates and quoting.
The product offers AI agents that run day-to-day operations, a Forge agent builder, a Memory layer that captures SOPs and tribal knowledge, and Atlas, a supply chain decision intelligence module. The agents work through email, voice, API and remote desktop inside customer systems. Lineage Logistics and Mallory Alexander are named customers.
2. Highlighted features & specifications
- Agents: AI agents that run day-to-day logistics operations.
- Atlas: supply chain decision intelligence built on operational data.
- Forge: builder for creating custom agents.
- Memory: captures SOPs and tribal knowledge for agents to follow.
- Intelligence: custom models for specific operations.
- Channels: works over email, voice, API and remote desktop.
3. Potential application
A Vietnamese freight forwarder can automate order entry and carrier portal updates. A 3PL can automate customer service inquiries about shipment status. A distributor can automate procurement and quoting follow-up.
4. Benefits
Takes over repetitive order entry, portal updates and quoting tasks. The site states custom agents go live in 6 weeks. Lineage reports automating 2 million tasks at over 99% accuracy. Pricing is tied to results delivered instead of seats, which lowers upfront commitment.
5. Market trends & opportunities
Brokers, 3PLs and forwarders are replacing manual back-office work with AI agents that operate inside existing systems. Vietnamese forwarders and 3PLs with portal-heavy workflows, such as carrier and customer portals, have a similar automation opportunity.
6. Other information
Raised a $27 million Series B led by General Catalyst, announced 27 May 2025, with Bain Capital Ventures, Activant Capital and Bessemer Venture Partners continuing; total funding $50 million per DC Velocity. Named customers include Lineage Logistics, Mallory Alexander and STG Logistics.
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