Ada

Ada is a customer experience artificial intelligence company founded in 2016 in Toronto, Canada, by Mike Murchison and David Hariri. It was created to help large organizations resolve customer support conversations automatically instead of scaling human-only contact centers.

Its AI customer experience platform deploys agents across voice, messaging and email, with Playbooks for automating complex standard operating procedures and Trust & Safety controls for enterprise governance. Ada reports serving more than 350 companies, including Cebu Pacific, Pinterest and monday.com, and states its agents handle billions of customer conversations.

1. Multi-channel agents: deploys AI agents across voice, messaging and email channels.

2. Playbooks: automates complex standard operating procedures without manual scripting.

3. Continuous improvement: tests and analyzes agent performance to refine responses.

4. Enterprise integrations: connects to existing business systems via open API and SDK.

5. Trust & Safety controls: governs AI accuracy and safety for enterprise deployment.

6. Multilingual support: handles customer conversations across multiple languages and channels.