Adstra Conexa Identity Resolution Platform

Adstra provides composable identity solutions for brand marketers, advertising agencies, publishers and platforms, with an omnichannel identity graph and digital audiences. Its address is listed as 7 Witherspoon Street, Princeton, New Jersey, United States; the pages fetched do not state a founding year. It addresses fragmented customer records that make audience building, suppression and measurement unreliable.

Conexa is the identity platform. Row-level resolution links people, households, devices, emails and offline IDs into one profile, with configurable match rules and Identity Connection Strength showing how confident each link is. Conexa for Snowflake runs natively inside the customer's environment so data does not leave it, and a free Identity Health Assessment scores matchability and addressability.

• Identity resolution: links people, households, devices, emails and offline IDs at row level.
• Identity Connection Strength: shows the confidence of each identity link.
• Configurable match rules: adjusts matching to the use case.
• Conexa for Snowflake: runs natively in Snowflake and is listed on Snowflake Marketplace.
• Identity Health Assessment: free scoring of matchability and data completeness.
• Conexa Relay: appends IDs in place and delivers them to activation destinations.

A Vietnamese bank or insurer can deduplicate customer records inside its own Snowflake environment. A retailer can link online and offline IDs to suppress already-converted customers. A multinational brand can assess identity data quality with the free health assessment.

Resolves identities inside the customer's Snowflake environment without moving data. Identity Connection Strength gives transparency into match confidence for buyers and sellers. A free Identity Health Assessment scores matchability, addressability, scalability and data completeness before any paid resolution. Configurable match rules fit different use cases.

Identity resolution is moving into data warehouses and lakehouses as brands build customer data around Snowflake and Databricks, and as AI agents need unified profiles. The Conexa network on the site relates to U.S. consumers, so Vietnamese buyers would mainly use the resolution engine on their own data.

Address in Princeton, New Jersey. Conexa won Best Identity Technology in the 2026 AdExchanger Awards. Great Place to Work certified. Founding year is not stated on the pages fetched.