Advertima Audience AI

Advertima Vision AG is a Swiss company, with its imprint listing St. Gallen, that provides AI-based real-time audience analytics for brick-and-mortar retail. The website does not state its founding year.

Audience AI uses 3D computer vision to estimate anonymous traits such as age, gender and group makeup, then targets in-store screens in real time, with no individual identification. It includes audience analytics, an automated ad booking platform and ad effectiveness measurement. Named customers include Carrefour UAE, Majid Al Futtaim and SPAR.

• Real-time audience targeting: changes in-store creatives by anonymous audience segment.
• 3D computer vision: builds a digital twin of the shop floor from sensors.
• Audience analytics: reports visitor insights for store and media teams.
• Automated ad booking: lets brands book in-store retail media campaigns.
• Ad effectiveness measurement: links exposure to results, such as a reported sales uplift in a Maggi case.
• Plug-and-play installation: sensors added to existing screens.

A Vietnamese hypermarket can target screens at families or young shoppers by aisle. A cosmetics chain can sell window-display audience data to brands. A mall can measure audience for digital signage.

Turns store screens into targeted advertising channels using first-party shopper data. Processes data on the edge without storing imagery or identifying individuals. Automated booking reduces manual campaign setup. Company holds a third-party GDPR compliance certificate.

Retailers want in-store screens that behave like digital media, with audience targeting and measurable results. Privacy-preserving sensing is needed as regulation tightens. The company says it is also active in Southeast Asia, where large retail chains are building screen networks.

Imprint address: Lerchenfeldstr. 3, St. Gallen, Switzerland. Partners include Osmos, Criteo and Grassfish. Press releases from 2025 cover MEKmedia, retailmediatools and Carrefour UAE rollouts.