
1. Technology overview
Augment is a logistics AI company based in San Francisco, founded by Harish Abbott, who previously co-founded Deliverr. It targets repetitive operational work in freight brokerage, carrier operations and B2B distribution, where staff handle quotes, bookings and documents by email, phone and text.
Its product, Augie, is an AI teammate that handles spot quoting, rate confirmations, booking, track and trace, proof-of-delivery collection, carrier onboarding and accounts receivable and payable tasks. A Workflow Builder turns plain-English SOPs into workflows, and bidirectional APIs connect it to TMS, ERP, WMS and CRM systems. Werner and Arrive Logistics appear as customers.
2. Highlighted features & specifications
- Quoting and booking: spot quotes, rate confirmations and load booking.
- Track and trace: shipment updates, proof-of-delivery collection and carrier check calls.
- Order-to-cash: AR collections, AP management and audit or claims support.
- Carrier onboarding: compliance verification and dispatch support.
- Workflow Builder: turns SOPs written in plain English into workflows.
- Knowledge Hub: shared knowledge base for operations teams.
3. Potential application
A Vietnamese freight forwarder can automate spot quoting and booking confirmations. A 3PL can automate shipment status updates and proof-of-delivery collection. A B2B distributor can automate order entry and receivables follow-up.
4. Benefits
Automates repetitive quoting, booking, tracking and invoicing tasks across email, voice and text. Workflows can be built from plain-English SOPs without engineering. Works inside existing TMS, ERP and WMS systems through APIs. SOC 2 Type II reported on the company site.
5. Market trends & opportunities
Freight brokers and distributors are adopting AI agents to absorb high-volume email, phone and document work. Vietnamese forwarders and 3PLs, which still rely on manual quoting and follow-up, face a similar opportunity for automation.
6. Other information
Headquartered in San Francisco per DC Velocity. Raised an $85 million Series A led by Redpoint Ventures in September 2025, with 8VC, Shopify Ventures and Autotech Ventures participating; total funding stated as $110 million. Customers include Werner and Arrive Logistics.
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