1. Technology overview
Baskit is a technology and financial services platform that digitises offline distribution for consumer brands in Southeast Asia. It is reported as Indonesia-based and is live in Indonesia and the Philippines, helping brands sell through distributors, wholesalers and modern trade.
The Baskit Business Suite gives brands and distributors a connected view from inventory to sell-out data across channels, outlets and regions. Baskit Boost adds embedded credit and working-capital terms, and the platform is supported by shared logistics, warehousing, last-mile delivery and merchandising. The site lists 60 brands and 9,950 distribution partners.
2. Highlighted features & specifications
- Business Suite: connected view of inventory and sell-out across channels, outlets and regions.
- Baskit Boost: embedded credit giving buyers flexible payment terms and working capital.
- Distribution network: access to distributors, wholesalers, modern trade and platforms.
- Operational support: shared logistics, warehousing, last-mile delivery and merchandising.
- Growth Assessment: tool that produces a readiness score for brands.
- Agentic AI: listed in the site navigation as a product area.
3. Potential application
A Vietnamese FMCG or beauty brand could track sell-out across distributors and traditional stores. A distributor could use embedded credit to stock up before peak seasons. A brand entering the Philippines or Indonesia could use the shared logistics network.
4. Benefits
Gives brands visibility over inventory and sell-out across distributors and outlets. Embedded credit lets distributors finance inventory without waiting on cash flow. Shared logistics and merchandising reduce the effort of entering new regions. The site claims 2-3X average monthly sales growth after joining.
5. Market trends & opportunities
Offline channels account for over 90% of trade in Southeast Asia according to the funding announcement, so brands still depend on fragmented distributor networks. Vietnamese FMCG and beauty brands face similar general-trade visibility and credit gaps.
6. Other information
Series A of US$4.4 million (April 2026) led by Cento Ventures with Kaya Founders, Analog Ventures and Orvel Ventures; total equity US$9.9 million plus a US$3 million HSBC Innovation Banking credit facility. Partners include Alfamart, Circle K, Boots, HSBC and Visa.
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