BeLive LORA Live & Video Commerce SaaS

BeLive Technology is a Singapore-based live video and commerce technology company with offices in Singapore and Ho Chi Minh City, led by CEO Kenneth Tan. It designs and builds brand-owned live video, content and commerce systems so that retailers, telecoms and platforms can sell through live and interactive video inside their own apps and websites while keeping first-party data.

Its LORA live and video commerce SaaS and SDK cover live shopping, social live streaming, live edutainment with ticketing, shoppable short reels, interactive shoppable videos and interactive video branching, with simulcasting and audience analytics. BeLive also offers custom development, AI solutions, an AI Token Hub that gives one OpenAI-compatible endpoint to more than 140 AI models, and a short drama app engine. Customers named on its website include ZALORA, Rakuten, iShopChangi, M1, Bukalapak, Samsung and L'Oreal.

• Live shopping: Streams shoppable live shows inside a brand's own app or website.
• LORA SaaS and SDK: Provides a customisable live and video commerce stack for quick launch.
• Shoppable reels: Turns short videos into interactive product content.
• Live edutainment: Runs virtual events with ticketing and merchandise sales.
• Interactive video branching: Lets viewers choose paths within a video experience.
• AI Token Hub: Offers one OpenAI-compatible endpoint to more than 140 AI models.

A Vietnamese fashion e-commerce app can add branded live shopping shows with in-app checkout. A telecom operator can run live product launches and ticketed fan events inside its customer app. A retailer can turn product videos into shoppable reels on its website.

Brands run live shopping in their own channels and keep audience and purchase data instead of relying only on marketplaces. A white-label SaaS and SDK shortens the time to launch compared with building streaming technology in-house. Reported results include 50,000 Rakuten merchants enabled to sell on live video and new app users making up 16% of ZALORA's live viewers. Interactive formats such as trivia and branching video raise engagement beyond standard streams.

Southeast Asian shoppers are used to buying during live streams on marketplaces and social apps, and retailers, telecoms and super apps now want the same format on their own platforms. Owning the live channel lets them keep customer data and reduce marketplace fees. In Vietnam, e-commerce players and brands with large apps are exploring in-app live and short video selling.

BeLive Technology lists offices at Ann Siang Road, Singapore, and District 1, Ho Chi Minh City, and is led by CEO Kenneth Tan. Its website names customers including ZALORA, Rakuten, Changi Airport Group (iShopChangi), M1, Genting, Bukalapak, Samsung and L'Oreal. Founding year and legal entity are not stated on the website.