Bizom Route-to-Market Platform (SFA, DMS, Retailer App)

Bizom, operated by Mobisy Technologies Pvt. Ltd., is a route-to-market platform for consumer goods brands with headquarters in Bengaluru, India and offices in Mumbai, Noida, Gurugram, the United Kingdom and Jakarta, Indonesia. It addresses field sales execution and distributor management across fragmented retail channels.

The suite includes sales force automation, a distributor management system, a retailer ordering app, a WhatsApp ordering bot, beat optimization, van sales, trade promotion management and AI agents (RI Co-Pilot, Bizom Marshal). The site lists 750+ CPG brands such as Coca-Cola, P&G, Mondelez, Heineken and Reckitt, and service in 35+ countries.

• Sales force automation: field rep app with beat planning and attendance.
• Distributor management: DMS covering distributor orders, stock and claims.
• Retailer ordering: retailer app, direct retail ordering and WhatsApp ordering bot.
• Route optimization: beat optimization and the Rhythm 2.0 optimizer acquired in October 2024.
• AI agents: RI Co-Pilot and Bizom Marshal recommend actions from frontline activity.
• Trade execution: smart merchandising, image-based audits and trade promotion management.

Vietnamese FMCG manufacturers could manage distributor stock and sell-in with a DMS and equip field reps with offline mobile apps. Beverage or personal care brands could let small retailers reorder through a retailer app or WhatsApp.

Brands manage field sales, distributors and retailer ordering in one platform. Offline-ready mobile apps suit low-connectivity markets, and AI agents recommend next actions for sales reps and distributors. A Jakarta office provides a regional base in Southeast Asia.

Consumer goods brands in emerging markets are moving from paper-based distributor and field sales processes to cloud route-to-market systems with AI assistance. Vietnam and Southeast Asia have large traditional trade channels where DMS and retailer ordering apps are a common digitization priority.

Legal entity Mobisy Technologies Pvt. Ltd., HQ Bengaluru with offices in India, the UK and Jakarta per the contact page. Acquired the Rhythm 2.0 route optimizer in October 2024. Site shows three certification logos without naming the standards.