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Playbook & Handbook · February 6, 2026
Winning Accelerator Playbook 2026 by BambuUP
EDTECH: LEVERAGING AI-POWERED TECHNOLOGIES TO TRANSFORM THE LEARNING EXPERIENCE
1. Technology overview
Borong is a Kuala Lumpur-based B2B marketplace and eProcurement platform founded in 2017 as Dropee by CEO Aizat Rahim and rebranded as Borong in 2023. It connects enterprises, government agencies and SMEs in Malaysia with vetted wholesale suppliers and addresses fragmented, manual wholesale purchasing.
The platform combines Borong Procure (SaaS for purchase orders and multi-level approvals), Borong Marketplace (over 2 million SKUs from more than 37,000 suppliers with consolidated invoicing), Borong Credit (buy-now-pay-later on terms) and MIDAS (AI price benchmarking and off-contract spend alerts). Named customers include Petronas, Mydin, Nestle, Shell and Unilever Food Solutions.
2. Highlighted features & specifications
- Borong Procure: eProcurement SaaS with purchase orders and multi-level approval workflows.
- Borong Marketplace: sourcing across 2M+ SKUs from 37,000+ suppliers with consolidated invoicing.
- Borong Credit: embedded trade financing with buy-now-pay-later on terms.
- MIDAS: AI-based price benchmarking and off-contract spend alerts.
- Integrations: punchout (cXML/OCI), SSO, API/webhooks and EDI.
- Spend analytics: catalogue management and tail-spend control.
3. Potential application
Vietnamese retail chains or F&B groups could centralize indirect purchasing with approval workflows. Distributors could study the credit-on-terms model for small buyers.
4. Benefits
Buyers source from a large supplier catalogue with consolidated invoicing and approval workflows. Embedded trade credit lets buyers pay on terms, and AI price benchmarking flags off-contract spend. ERP and punchout integrations reduce manual purchase order entry.
5. Market trends & opportunities
Wholesale purchasing in Southeast Asia remains fragmented and paper-based, and buyers increasingly expect digital catalogues with credit on terms. Marketplace models that combine procurement software and trade financing address this demand; Malaysia is a close regional reference for Vietnam.
6. Other information
Founded 2017 as Dropee; Y Combinator W20; USD 7M Series A in 2022 led by Vynn Capital; rebranded Borong in 2023; Financial Times Asia-Pacific fastest-growing ranking No. 2 (2025) and No. 1 (2026).
