Cernel Product Data Engine

Cernel ApS is an AI company founded in 2023 and based in Aarhus, Denmark. It addresses the slow, manual process of onboarding and maintaining product data in e-commerce, which also limits how well products can be found by search engines and AI shopping agents.

The platform unifies and merges product data from multiple sources, enriches attributes with traceability to the source, and generates brand-consistent product imagery. It also translates descriptions and maps data to channel feeds for Google Shopping, Amazon and Shopify. Early customers include Vero Moda, Hummel and Matas.

• Product Data Foundation: structures data and builds categories, filters and attributes.
• Attribute enrichment: fills attributes from external sources with source tracing.
• Media Content: generates packshots, on-model and environment imagery.
• Translation: product descriptions in Danish, English, German, French and Swedish.
• Feed optimization: maps data to Google Shopping, Amazon and Shopify feeds.
• Validation: flags errors before data is distributed.

• Vietnamese fashion and consumer brands can standardize catalogs across marketplaces.
• Exporters can translate and format listings for Amazon and Google Shopping.
• Multi-brand retailers can onboard supplier data in bulk.

Retailers can onboard products faster without adding headcount, as one customer quote on the site describes. Each enriched attribute is traced to its source, which supports data quality checks. The site reports a 10 percent conversion lift from improved imagery, a company-reported figure.

Product data quality now decides visibility on marketplaces and in AI shopping agents. Vietnamese sellers listing on Shopee, Lazada and cross-border channels face the same need for clean, multilingual, channel-specific catalogs.

Cernel ApS, Dalgas Avenue, Aarhus C, Denmark. EUR 4 million seed round led by Seed Capital in February 2026. Founded 2023.